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CBS Rejects Marijuana Legalization Ad from NORML

Marketing firm tells St. Pierre, "If CBS changes their morals we will let you know."

by Mike Hughes via High Times.

The 15-second advertisement in question shows a bare tree that becomes verdant as marijuana leaves with dollar symbols pop up and attach to the branches. The ad then states "Money Can Grow On Trees!" and concludes with the slogan "Legalize Marijuana ­ Billions in Taxes." According to St. Pierre, NORML "wanted to make it clear during tough economic times that taxing marijuana makes sense." HIGH TIMES has obtained a copy of the ad in question (posted below).

CBS has made headlines recently based on the decision to sell airtime during Super Bowl XLIV to Focus on the Family, an evangelical organization known for its socially conservative stances including its strong opposition to abortion. While the precise content of the Super Bowl ad has not been revealed, it will reportedly feature college football star Tim Tebow and his mother, Pam, discussing Mrs. Tebow's decision to ignore medical advice and give birth to Tebow rather than have an abortion.

The issue is contentious because it is the first advocacy ad to appear during the Super Bowl. In 2008, CBS changed a policy that prevented the network from airing ads from advocacy groups. As this is the first Super Bowl broadcast by CBS since the policy change, advocating opinions on social issues during the NFL's ­ and advertising's ­ biggest day is now, ostensibly, fair game.

Read the full article at High Times.